Its Summertime!

Kathana Jewellers brings a collection of exotic cocktail rings to match your moods and ofcourse dress this summer. With hues of lemon, fresh green, sky blue, iced tea and more. Heavy on style and light on your pocket, there is a Lady Diana inspired ring too. So what better way to stay with the times....right Kate!

All Rings shown above available in store. Picture taken by Sandeep, Conceptualized by Aditya Gupta on April 29th 2011

Color Stone Jewellery - Welcome the Summers

New Color stone jewellery launched in store. Welcome Summers in an array of colors. Its the perfect time to change or add some new.

Gotta Have it - the name says it all. Long earrings help free your neck, cos now you dont have to wear a jewellery piece on the neck.

GO green this summers with this elegant pair of earrings.

Very Classic - Tear drop shape citrine gemstone encircled by a diamond lining. Very classy. Can be ordered with smoky quartz or beer quartz.

Stars in the night - A very pretty pendent set with star diamonds encrusted in a dark smoky quartz.

The Quintessential pearl drops. A perfect start to your journey in color stone jewellery. Comes with 3 interchangeable colours.

A colorful "throw" of stones. Very pretty. Very raw in appeal.
Stands out with the classy gold work on the stone. This is perfect to be our album cover.

Rope style micropave setting white diamonds holds this smoky quartz earring, is another party stopper.
Big earrings- With smoky quartz. Goes well without any jewellery on the neck.

Spring Blooms

Spring is in full bloom at the store. We will cut short on words and let the flowers...err...jewels do the talking.

Yellow Squares

Gajra

Single String
Pearl Glamour

Drape

Royalty Beckons

Honey Drops

Golden Dew

Garland

Elegance

Hallmarking may finally be mandatory...

The Indian cabinet is considering a proposal to bring the Jewellery Industry under the scheduled Industry list, resulting in mandatory hallmarking of all precious metal jewelery retailed in the country. This will be an important move considering the huge losses Indian consumers suffer due to non- hallmarking. A survey by BIS in 2007 found 88% of non-halmarked jewellery sold to consumers had an average of 11% less purity as claimed. Read more here

Until now the hallmarking was voluntary and only a few jewellers(including us) adopted it completely. Another few only kept some of the items hallmarked to make an interesting marketing ploy while rest of the jewellery were non hallmarked. Whereas the majority jeweller community still continues to sell non-hallmarked jewellery resulting in huge losses to consumers.

This new development if passes through the (com)motions of our parliament would be a real boon to consumers.

Read more on this development here

What is hallmarking?

Platinum Jewellery now at Kathana Jewellers

Continuing with our promise of providing you with exceptional choices in diamond rings in general and engagement ring ideas in particular. We are really excited to have partnered with Platinum Guild International(PGI) to introduce a whole range of platinum bands and rings.

Platinum as many may know is a whole notch above in prices and 30 times rarer than gold. This makes platinum jewellery aspirational. Platinum is a naturally white metal (unlike white gold...which is originally yellow and mixed with an alloy to make it white) and matches with current trend as anything yellow looks blingy.

Platinum bands and rings are becoming popular for their modern and simplistic designs. Take a look at few we have in store( which will eventually increase to 50 designs by Feb-end) while we can get you any design from preciousplatinum.in.

New! Ergonomical Engagement Ring mountings

Well starting off this new year on something new to our store and hopefully for a lot of our readers. We introduce ring mountings which are ergonomical and fits snuggly in the palm of your hands when closed as a fist. Most traditional ring designs are round and are comfortable enough but in some designs like for e.g. in a thick gold band style( like the one in poster above) it isn't as comfortable anymore on the side which is enclosed in the palm. This new design sure takes care of that. Take a look at these at our store.

New Year Wishes and Resolutions

Wishing all the blog readers of "Sone Pe Suhaga" a very Happy and Prosperous New Year from the Kathana Team. We know we are a little late as we are well into the new year.

Anyways this is that the time of the year when we make new resolutions personally and professionally. Well we have made one too. Our new year resolution is to introduce more and more International style jewellery for our customers. A case in point is what you see in the poster below. Expect more such introductions through out the year in rings, pendents, necklaces etc. Our aim will be to delight you everytime you visit our store in terms of value for money spent, an exceptional customer service culture and ofcourse jewellery. Here's to the New Year.

Jago Grahak Jago: Family jewellers give more value for money spent.

Bought jewellery from your neighbourhood jeweller then relax as you have invested your money in the right place. An Economic Times (ET) article today compares Branded/Online retailer vis-a-vis family jewellers. The comparision is on similar line as we have talked about in a blogpost 2 years ago ( read it here ).

Briefly the ET article talks about:

• Family jewellers ( like us ) price jewellery on a daily basis giving consumers the best possible prices, whereas online retailers and branded store use a fixed price concept raking in a margin of 50-100%.
• Family jewellers give a breakup of all the information like weight, making charges, buy back value whereas online retailers/branded stores arent always either so transparent or take their jewellery back or give ridiculously low value in return.
• This concept of fixed pricing thus goes against the very reason for buying gold/diamond jewellery if it cannot give you a better return.

Read the entire ET article here: http://bit.ly/hh73tN

Mobilizing gold reserves through Gold Bonanza Offer.

Usual Investment Mode: Consumers are investing in gold coins or bars and putting them in bank lockers or home lockers. With gold prices bound to rise in coming years, it makes for a good investment sense. Take a look at the chart for last 35 years of gold prices.

Gold Bonanza Offer: Instead of putting the gold investment in lockers when you deposit the gold under the gold bonanza offer you get an additional 4% interest on the value deposited. The only criterion being a minimum lock-in period of 1 year. At the end of 1 year a consumer can liquidate the gold at the prevailing rate and And since we launched it almost a year ago we have already mopped Rs.35 lacs worth of gold deposit from customers.

Gold Bonanza offer is uniquely run by Kathana Jewellers only.

Completely inspired by the article below:
Mobilizing Gold reserves for national development.

DIWALI SPARKLERS 2010.

The festival of Diwali is special to us and we would invite you to visit us as we have done special decorations inside and outside the store. While you soak in the atmosphere aslo enjoy great bargains in the form of 15% off making charges on gold jewllery ( yes! including the dubai , moving stones and neptune collection). and 15% off diamonds in diamond jewellery.

Offer valid till 15th Nov.

Note: this discount is not valid on solitaires.